Gold has maintained its allure through time and historically proved to be a compelling asset class. Gold investments reduce portfolio volatility, provide a hedge against inflation, act as a safe haven instrument, and can potentially generate good returns. Many Indian investors buy gold, especially in jewellery form, under the impression that these purchases constitute an investment in gold. Unfortunately, that is not the case. Gold jewellery purchased has an emotional value attached to it which makes it challenging to sell the asset in times of need. Further, selling your gold jewellery in times of need is not only emotionally taxing but can also yield low returns as you might have to sell it at a discounted price. So, how can you reap the benefits of investing in gold? The simple answer to that is Gold ETFs. Chintan Haria, Head- Product Development & Strategy, ICICI Prudential AMC shares knowledge to help investors understand Gold ETFs better:-